Fractel's aim is to craft the finest headwear in the world by leveraging their personal expertise and enthusiasm, designed in a manner that encourages exploration and individuality. This is intended for a community that thoroughly enjoys outdoor activities and embraces the spirit of running.
Fractel originated from the term ‘fractal’. A fractal is characterised as an unending pattern and is commonly phrased to portray elements in nature like trees, rivers, and mountains. The association with the natural world and the concept of limitless recurrence served as the driving force for choosing this name.