Pure Sports Nutrition

Say Kia Ora to PURE Sports Nutrition – high-quality, all-natural endurance fuel shipped fresh from the Land of the Long White Cloud. PURE was started by athlete-siblings Simon Krrak and Marewa Sutherland, who understood the importance of nutrition but struggled to find products that met their standards for taste, performance and ingredient quality. All PURE’s products – from gels and chews to protein and hydration powders – are developed and produced in New Zealand using high-quality natural ingredients.


Frequently Asked Questions

1. What types of energy products does PURE Sports Nutrition offer?

PURE's range includes energy chews, energy gels, protein powders and electrolyte and hydration solutions. If you can't find what you're looking for, check out Aid Station's diverse range of energy products including energy gels, energy chews, drink mixes and recovery powders.


2. Are PURE Sports Nutrition's products suitable for different dietary preferences?

PURE Sports Nutrition has a wide range of products that are vegan and free from dairy or gluten. Be sure to check individual product details and nutrition facts for the specific dietary information you may need.


3. Are there any PURE Sports Nutrition products with caffeine that I can eat for an extra boost?

A number of PURE's energy gels and chews, including the kola nut and espresso flavours, contain caffeine – these are clearly marked. Aid Station also stocks a wide range of caffeinated products – take a look at our best-selling energy chews, energy gels and energy stroopwafels.


4. What products are best for athletes’ cramps?

Pickle juice has gained popularity for its potential to relieve muscle cramps due to its high sodium and electrolyte content. Some athletes believe that its quick ingestion can help alleviate cramps, possibly due to the sodium-triggering nerve receptors that influence muscle contractions.


5. When is the best time to consume PURE Sports Nutrition for optimal results?

Recommended consumption instructions will vary between PURE Sports Nutrition products. Consumption timing will depend on the product and your performance goals.

6. Can PURE Sports Nutrition be consumed during endurance activities like marathons or triathlons?

Sure can. PURE's energy gels, energy chews and hydration mixes are sure to help you through tough events and training sessions.


7. What are Energy Chews? Do they come in different flavours?

Energy Chews are convenient bite-sized boosts of energy. They are made with a perfect blend of flavour and electrolytes and come in fruity variants. 


8. What flavours do PURE Sports Nutrition's energy products come in?

PURE's energy chews come in a variety of flavours including:

  • Lemon Lime (with caffeine)
  • Kola Nut

PURE's energy gels come in flavours including:

  • Espresso (with caffeine)
  • Manuka Honey
  • Orange Lemon Lime
  • Kola Nut & Lemon Juice (with caffeine)


9. What is the difference between PURE Sports Nutrition's Energy Gels and Fluid Energy Gels?

As the name suggests, PURE's Fluid Energy Gels are more fluid in consistency than the regular gels. This consistency helps them go down smoother, which some athletes prefer. Both gels are tasty and effective – it's just a matter of personal preference.


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