GU Energy

Gu Energy was founded in 1994 by Dr Bill Vaughn, a biophysicist. His daughter ran ultramarathons and he wanted to create an energy gel to replace the dense ‘nutritional’ bars that were difficult to process and limited her performance. Gels had been around for a few years by then, but Dr Vaughn’s example, which he created in his kitchen, proved to be an alternative nutrition source that provided carbohydrates for energy, amino acids for muscle support and nothing else. With that, the world of endurance sports changed forever. Read more


Frequently Asked Questions

1. What types of energy products do we offer?

GU Energy creates some of the most popular gels, chews, drink tabs and stroopwafels in the world. Aid Station stocks a diverse range of energy products including energy gels, energy chews, drink mixes, and recovery powders to support your athletic performance. 


2. Are these products suitable for different dietary preferences?

GU Energy caters for various dietary requirements including vegans and those intolerant of gluten and/or dairy. Be sure to check individual product details and nutrition facts for the specific dietary information you may need.


3.  Are there any products with caffeine that I can eat for an extra boost?

Yes, GU Energy has a number of gels and chews with caffeine in them. Aid Station also stocks a wide range of caffeinated products – take a look at our best-selling energy chews, energy gels and energy stroopwafels.


4. What products are best for athletes’ cramps?

Pickle juice has gained popularity for its potential to relieve muscle cramps due to its high sodium and electrolyte content. Some athletes believe that its quick ingestion can help alleviate cramps, possibly due to the sodium-triggering nerve receptors that influence muscle contractions.


5. When is the best time to consume GU Energy for optimal results?

Recommended consumption instructions can be found in each GU Energy product description. The ideal consumption timing will differ depending on the product and your performance goals.

6. Can GU Energy be consumed during endurance activities like marathons or triathlons?

You bet! GU Energy's products have been proven to satisfy hunger and provide the necessary carbohydrates to sustain high energy levels throughout an endurance event. 


7. What are Energy Chews? Do they come in different flavours?

Energy Chews are convenient bite-sized boosts of energy. They are made with a perfect blend of flavour and electrolytes and come in fruity variants. 


8. Is GU Energy vegan?

Though not all GU Energy products are vegan, you'll find plenty of vegan options. GU Energy's gels, chews and drink tabs are all vegan, while the stroopwafels, recovery drinks and Roctane capsules are not.


9. What flavours do GU Energy gels come in?

GU Energy gels come in a variety of flavours including:

  • Cola Me Happy
  • Chocolate Outrage
  • Caramel Macchiato
  • Jet Blackberry
  • Lemon Sublime
  • Salted Watermelon


10. What are the benefits of GU Energy?


GU Energy is a tried-and-tested stalwart of the sports nutrition scene and there's a good reason people opt for GU Energy again and again when it matters. Balancing taste and performance, GU Energy will help through your training or next event, whether that's before, during or after the session.


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