Introducing Maurten

Introducing Maurten

James McCleery ·

In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. These sports fuels, based on only natural ingredients, became very popular, and soon after some of the world's best athletes started using Maurten products in training and racing. 

Maurten has been able to harness a new form of sports fuels. Hydrogel technology to develop carbohydrate-rich, natural sports drinks, and energy gels that our bodies can tolerate. 

Let’s take a closure look at the product range which is now available at Aid Station:


The Drink Mix 160 and Drink Mix 320 (twice the energy) contain nearly 14% or 80 grams of carbohydrates when mixed. There are no added artificial flavours, colorants, or preservatives. What you taste is just simple, clean, natural ingredients. The hydrogels are made with a combination of two natural ingredients: • Alginate – extracted from the cell walls of brown algae.• Pectin – found in apples, lemons, carrots, and tomatoes, to name a few. These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel. Are you interested in a bit more energy? Try the Drink Mix 320 Caf 100. 

How to use the drink mix: Mix the drink mix with water, and you’ll have a liquid sports drink containing high concentrations of carbohydrates. The drink instantly converts to hydrogel in the acidity of the stomach, encapsulating the carbohydrates. The hydrogel then enables a smooth transportation of the sports to drink through the stomach to the intestine where the water, salt, and carbohydrates are absorbed. 

Next up is The GEL 100 The gel relies on the same concept as Maurten drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. Also available in caffeinated Maurten Gel 100 Caf 100 

Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer- and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge. Maurten has found a way to build hydrogels with natural food ingredients. And they’ve been able to fill the structure with the most efficient source of energy around – carbohydrates. 

Maurten really has been able to create cutting-edge fuelling products that will help you train and race at your best. It’s very easy to see why the best endurance athletes in the world are using Maurten products to fuel to record-breaking performances. 

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